Excellent customer service is very close to my heart. I hate poor customer service, and, to be honest, and transparent, I get a little tense when it happens. Not just because it’s happening to me, that’s irritating, but when a company clearly doesn’t understand the money they’re leaving on the table and the amount it costs them to be useless, that’s unforgivable.
One of the industries in my personal customer service hall of shame is the insurance industry, particularly car insurance. …
Want to be engaging and empathetic? You need to write in a conversational style.
Have you ever seen an article or e-book that looked fascinating? But, when you came to read it, or I should say, tried to read it, the text was so dense, full of big, complicated words and frankly dull, you gave up and headed back to social media or Netflix?
If you want to be read, you must write in an engaging and empathetic way. …
Simon Speight
Helping SMEs get the results they want from their marketing using storytelling techniques to keep it interesting and effective.
